/// MISSION BRIEFING

Told through the multi-faceted prism of jewelry, Ice Cold explores Hip Hop’s ability to reimagine and transcend established notions of wealth, status, and superiority. Across four episodes, you’ll hear from stars like Migos, Lil Yachty, A$AP Ferg, J. Balvin, City Girls, Talib Kweli and many, many more - all showing off their ice and speaking to deeper issues driving the passion for jewlery: racial inequality, access to the American Dream & the sheer resilience of hip-hop culture.